Last updated: October 1, 2026
These Terms of Service (“Terms”) govern your access to and use of the GoWP websites, dashboard, connector plugins, and related website maintenance, security, backup, support, development, artificial intelligence, and marketing services (collectively, the “Services”).
These Terms form an agreement between GoWP, LLC (“GoWP,” “we,” “us,” or “our”) and the individual or organization accepting these Terms (“you” or “Customer”).
1. Acceptance and eligibility
1.1 Acceptance. By accepting these Terms during registration or checkout, or accessing or using the Services after being presented with these Terms, you agree to be bound by them. If you do not agree, you may not use the Services.
1.2 Eligibility and authority. You must be at least 18 years old and legally able to enter into this agreement. If you act on behalf of an organization, you represent that you have authority to bind that organization. You may not use the Services in violation of applicable export controls or sanctions laws.
1.3 Other agreements. An order form, statement of work, or other written agreement signed by you and GoWP controls over these Terms to the extent of a conflict. Any applicable data processing addendum controls with respect to its subject matter.
1.4 Privacy. Our Privacy Policy explains how we collect and use personal information.
2. Accounts and authorized users
2.1 Account information. You must provide accurate account and billing information and keep it current. Your account may include one or more workspaces containing websites, users, billing details, and settings.
2.2 Authorized users. You are responsible for safeguarding your account credentials, managing access permissions, and ensuring that people you authorize to use your account comply with these Terms. You are responsible for instructions and actions taken by your authorized users.
2.3 Account security. You must promptly notify us at support@gowp.com of suspected unauthorized access or misuse of your account. We may require reasonable verification before granting access, changing account ownership, or acting on account-related requests.
3. Services and plans
3.1 Service scope. The features, allowances, fees, and billing period applicable to your purchase are described in the plan description, checkout, or applicable order form. Additional services may require a separate purchase or statement of work.
3.2 Cooperation. You agree to provide the access, information, permissions, and cooperation reasonably necessary for us to perform the Services. Our ability to provide the Services depends on your website, hosting environment, software compatibility, and continued access.
3.3 Service commitments. Unless expressly agreed in writing, the Services do not include hosting, a guaranteed response or completion time, or a service-level commitment.
3.4 Free services. We may offer limited features without charge. We may change or discontinue free services upon reasonable notice where practicable.
3.5 Included allowances. Included edits and other recurring allowances expire at the end of the applicable period unless the purchase terms state otherwise. They do not roll over and have no cash value.
3.6 Purchased credits. Unless different terms are disclosed at purchase, purchased credit packs apply only to the website for which they were purchased, are nontransferable, and do not expire while that website remains in your account. Unused credits are forfeited when you remove the website or delete your account, subject to applicable law and the refund provisions of these Terms.
3.7 Service changes. We may improve or modify the Services. If we discontinue or materially reduce a paid service during a prepaid period, we will provide reasonable advance notice where practicable. You may terminate the affected service and receive a prorated refund of prepaid fees for the unused remainder of that period. This provision applies to a material reduction or discontinuation by GoWP, rather than ordinary cancellation by you.
4. Website access and authorization
4.1 Authority. You represent that you own each website you connect to the Services or have sufficient authority from its owner to authorize our access and activities.
4.2 Authorized access. You authorize GoWP and its personnel, contractors, and service providers to access and process your website’s files, databases, content, and related systems as reasonably necessary to provide the Services according to your plan, settings, and instructions.
4.3 Authorized activities. Depending on the Services you purchase, these activities may include:
- Installing and updating WordPress, plugins, and themes.
- Creating and restoring backups.
- Scanning for vulnerabilities, malware, and file changes.
- Quarantining or removing malicious files.
- Making authorized content, code, and configuration changes.
- Monitoring availability and performing diagnostic checks.
- Accessing website administration or hosting tools using credentials or access methods you provide or authorize.
4.4 Changes and rollback. Updates, restores, cleanup, and other changes can affect website functionality or overwrite existing data. Automated checks and rollback procedures may not detect or resolve every issue.
4.5 Licenses and hosting permissions. You are responsible for maintaining required software licenses and ensuring that your hosting provider permits the necessary access.
4.6 Disconnection. Disconnecting a website, removing a plugin, or revoking credentials may prevent us from delivering the Services. Those actions do not cancel a subscription; you must cancel as described in Section 7.
5. Agencies and white-label services
5.1 End Client authorization. If you use the Services for your customers (“End Clients”), you are responsible for obtaining their authorization to connect, access, and manage their websites and to provide their information to us.
5.2 Contracting customer. Unless we enter into a separate agreement directly with an End Client, you remain our customer and are responsible for the Services purchased through your account. An End Client does not become a party to these Terms solely because you manage its website through the Services.
5.3 End Client agreements. Your agreements with End Clients must authorize our performance of the Services and the associated processing of their information. You may not make commitments on GoWP’s behalf or represent that GoWP provides warranties or guarantees beyond those we expressly offer.
5.4 Branding and communications. Where your plan includes white-label services, you authorize us to use your supplied branding and communicate with End Clients on your behalf as needed to provide those services. You represent that you have the necessary rights to that branding.
5.5 White-label functionality. White-label features are subject to the applicable plan and configuration requirements. When those features end, associated custom domains, branded communications, and other functionality may cease.
5.6 Agency obligations. You are responsible for your own pricing, billing, representations, and contractual obligations to End Clients.
6. Fees, subscriptions, and payment
6.1 Fees and taxes. You agree to pay the fees disclosed at purchase or in an applicable order form. Unless stated otherwise, fees are in U.S. dollars and exclude applicable taxes. You are responsible for transaction-related taxes other than taxes on GoWP’s net income.
6.2 Automatic renewal. Paid subscriptions are billed in advance and automatically renew for successive periods of the same length unless canceled before renewal. The billing frequency and recurring charge are disclosed at purchase.
6.3 Payment authorization. You authorize us and our payment processor to charge your authorized payment method for the purchases you make and their renewals. You must have authority to use the payment method you provide. A third party’s payment does not release you from your payment obligations unless we agree otherwise in writing.
6.4 Plan changes. Applicable charges, credits, proration, and effective dates for a plan change will be disclosed when you make the change. Unless stated otherwise, a change to a different plan uses that plan’s then-current price.
6.5 Additional work. Work outside your plan requires your authorization and may be billed separately. Payment is due as specified in the applicable quote, order, or invoice.
6.6 Failed payments. If a payment fails, we may notify you, retry the charge, and suspend the affected paid Services. If payment remains unsuccessful, we may terminate the affected subscription or move the website to an available free plan. Suspension does not eliminate fees already owed. Backup deletion following the end of paid Services is described in Section 10.
6.7 Billing questions and collection. Please promptly contact support@gowp.com if you believe a charge is incorrect. Nothing in these Terms limits payment dispute rights available under applicable law. You remain responsible for properly owed amounts and reasonable collection costs to the extent permitted by law.
6.8 Price changes. We may change prices for future purchases. For an existing subscription, an increase will take effect no earlier than the first renewal occurring at least 30 days after we notify you, or after any longer notice period required by law. You may cancel before the increase takes effect.
6.9 Legacy subscriptions. Services billed through a previous billing system remain subject to their existing billing arrangements until migrated or otherwise changed with appropriate notice. Contact support@gowp.com to manage or cancel those subscriptions.
7. Cancellation and refunds
7.1 How to cancel. You may cancel a subscription through the billing controls in your dashboard. For legacy subscriptions, or if those controls are unavailable, contact support@gowp.com.
7.2 End-of-period cancellation. Cancellation takes effect at the end of the current paid billing period unless you select an available immediate-cancellation option. Your Services remain active through that date, and your subscription will not renew. We do not refund or credit any unused portion of the current billing period, except as required by law.
7.3 Immediate cancellation and deletion. If you choose immediate cancellation, remove a website, or delete your account, the affected Services end immediately without a refund or credit, except as required by law. These actions may result in permanent loss of stored data, backups, and unused credits as described in Section 10.
7.4 Add-ons and other subscriptions. Canceling an add-on normally takes effect at the end of its current paid period. Canceling one subscription does not cancel other subscriptions unless expressly indicated.
7.5 Non-refundable payments. Except as expressly provided in these Terms, an applicable written agreement, or applicable law, fees are non-refundable, and we do not provide credits for partial periods or unused allowances or credits.
7.6 Termination or discontinuation by GoWP. If GoWP terminates paid Services for convenience, or you terminate because of a material reduction described in Section 3.7, we will refund the unused portion of the affected prepaid subscription fees and any unused purchased credits that become unusable solely because of that termination.
7.7 Effectiveness. A cancellation properly submitted through the dashboard is effective without further approval from GoWP.
8. Customer content and intellectual property
8.1 Customer Content. You retain your rights in the website files, databases, text, images, prompts, and other materials you provide or make accessible through the Services (“Customer Content”).
8.2 Service license. You grant GoWP a limited, nonexclusive license to access, host, copy, transmit, modify, and otherwise process Customer Content as reasonably necessary to provide, maintain, and secure the Services and carry out your instructions. We may permit our service providers to exercise these rights for those purposes.
8.3 Your rights and permissions. You represent that you have the rights and permissions necessary for this processing and that your Customer Content and instructions comply with applicable law.
8.4 Deliverables. Unless a separate written agreement states otherwise, upon full payment, GoWP assigns to you its rights in custom deliverables created specifically for you through paid Services. This does not transfer ownership of GoWP’s preexisting materials, general-purpose tools, methods, or software, or of third-party materials.
To the extent GoWP-owned materials are incorporated into a paid deliverable, we grant you a perpetual, nonexclusive license to use them as part of that deliverable. Third-party materials remain subject to their applicable licenses.
8.5 GoWP materials. GoWP and its licensors retain ownership of the Services, software, documentation, branding, and other materials we provide, excluding Customer Content and rights expressly granted to you.
8.6 Right to use the Services. Subject to these Terms, you may use the Services for your business and, where permitted, for your End Clients. Open-source software and plugins are governed by their accompanying licenses.
8.7 Feedback. You may voluntarily provide feedback or suggestions. We may use that feedback without payment or obligation to you.
9. Artificial intelligence features
9.1 AI Output. Certain Services use artificial intelligence to generate or analyze text, code, designs, recommendations, reports, and other material (“AI Output”).
9.2 Review and responsibility. AI Output may be inaccurate, incomplete, unsuitable, or similar to material generated for others. You are responsible for reviewing AI Output before publishing, implementing, or relying on it, including checking its accuracy, legality, and suitability.
9.3 Implementation. Some AI-assisted changes may be implemented as part of a service you authorize; others require your approval. The applicable service description and your settings determine that workflow.
9.4 Ownership. As between you and GoWP, and to the extent permitted by law, you own AI Output generated specifically for you. We assign to you any rights we may have in that output, excluding underlying GoWP or third-party materials. We do not guarantee that AI Output qualifies for intellectual property protection or is unique.
9.5 Third-party providers. Providing AI features may require transmitting prompts and relevant Customer Content to third-party AI providers. The Privacy Policy and any applicable data processing agreement describe the handling of personal information.
9.6 Sensitive information. Do not submit payment card details, government identification numbers, health records, or similarly sensitive personal information in AI prompts unless we expressly agree to support that use.
9.7 No guaranteed outcomes. AI features do not provide professional advice. We do not guarantee search visibility, rankings, traffic, revenue, or other business outcomes.
10. Backups, security, and data deletion
10.1 Backup and security features. Backup frequency, retention during active service, restore access, and security features depend on the applicable plan and published service description.
10.2 Limitations. Backups, scans, updates, and monitoring reduce certain risks but cannot eliminate them. We do not guarantee that every backup will complete, every restore will succeed, every vulnerability or malicious file will be detected, or every interruption will produce an alert.
10.3 Independent backups and restores. A restore may overwrite current website data. You are responsible for maintaining appropriate independent backups and reviewing the consequences of any restore you request.
10.4 Your security responsibilities. You remain responsible for the security of systems outside our control, including your hosting account, devices, credentials, and software we are not engaged to maintain.
10.5 Safeguards. We will maintain reasonable administrative, technical, and organizational safeguards appropriate to the Customer Content we process.
10.6 Backup deletion. When cancellation becomes effective or the applicable paid backup service otherwise ends, or when you remove a website or delete your account, GoWP may immediately and permanently delete the backups associated with the affected website or account, and has no obligation to retain or restore them. Any backups we continue to hold are deleted under our standard retention schedule. You are responsible for downloading any backups you wish to keep before that time.
Requesting cancellation at the end of a paid billing period does not trigger backup deletion before that period ends. When a website moves to a free plan, GoWP is not obligated to preserve backups from its previous paid plan.
10.7 Other records. Account information, billing records, and other information are handled as described in our Privacy Policy and any applicable data processing agreement. We may retain records where reasonably necessary for legal, tax, fraud prevention, security, and dispute-resolution purposes. Retained information remains subject to applicable confidentiality and data protection obligations.
11. Privacy and confidentiality
11.1 Personal information. You are responsible for providing required notices and obtaining the permissions or other lawful basis necessary for us to process personal information included in Customer Content.
11.2 Data processing agreements. Where a data processing agreement is required by applicable law, the parties will enter into that agreement before the relevant processing begins.
11.3 Confidential information. Each party will use reasonable care to protect the other party’s nonpublic information that is identified as confidential or should reasonably be understood to be confidential. Each party may use that information only to perform or exercise its rights under this agreement.
11.4 Permitted disclosures. Confidential information may be disclosed to personnel, advisers, and service providers who need it for those purposes and are subject to appropriate confidentiality obligations, or where required by law.
11.5 Exclusions. These obligations do not apply to information that is lawfully public, independently developed, already lawfully known, or rightfully received from another source without a duty of confidentiality.
12. Acceptable use
12.1 Prohibited uses. You may not use the Services to:
- Violate applicable law or another person’s rights.
- Access or manage a website without proper authorization.
- Distribute illegal content, facilitate fraud, or send unlawful unsolicited communications.
- Create, distribute, or deploy malware, except that you may submit a compromised website for authorized investigation or cleanup.
- Gain unauthorized access to accounts, systems, or data.
- Interfere with the Services, evade security controls, or circumvent usage limits.
- Copy, resell, or commercially exploit the Services except as expressly permitted for agency use or in writing.
- Reverse engineer the Services except to the extent applicable law or an applicable open-source license permits it.
12.2 Enforcement. We may investigate suspected violations and remove content or restrict access where reasonably necessary. Where practicable, we will provide notice and an opportunity to resolve the issue before taking action.
12.3 Reporting abuse. Report suspected abuse to support@gowp.com.
13. Third-party services
13.1 Dependencies. The Services may integrate with or depend on third-party products and services, including hosting providers, WordPress software, plugins, themes, payment processors, and AI providers.
13.2 Third-party terms. Your separate use of third-party products is subject to their terms. We do not control those products and are not responsible for their independent acts, failures, or changes.
13.3 GoWP obligations. This section does not eliminate GoWP’s express obligations under these Terms or an applicable data processing agreement.
14. Suspension and termination
14.1 Term. These Terms apply while you access or use the Services or maintain an account.
14.2 Suspension. We may suspend affected Services where reasonably necessary because of nonpayment, a material breach of these Terms, a legal requirement, or a security risk. We will provide notice and an opportunity to resolve the issue where reasonably practicable.
14.3 Termination for cause. We may terminate this agreement if you materially breach it and fail to correct the breach within 15 days after notice. We may terminate immediately if a breach cannot reasonably be cured, involves unlawful conduct or intentional harm, or requires immediate action to protect the Services or others.
14.4 Termination for convenience. We may discontinue your Services for convenience on at least 30 days’ notice, subject to the refunds described in Section 7.6.
14.5 Effect of termination. Upon termination, your right to use the affected Services ends, outstanding payment obligations remain due, and Customer Content and backups are handled under Section 10.
14.6 Survival. Provisions that by their nature should survive termination will survive, including accrued payment obligations, ownership, confidentiality, disclaimers, limitations of liability, indemnification, and dispute provisions.
15. Disclaimer of warranties
EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS OR A SEPARATE WRITTEN AGREEMENT, THE SERVICES AND ALL RELATED OUTPUTS ARE PROVIDED “AS IS” AND “AS AVAILABLE.”
TO THE MAXIMUM EXTENT PERMITTED BY LAW, GOWP DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE; THAT ALL DEFECTS WILL BE CORRECTED; OR THAT YOUR WEBSITE OR DATA WILL ALWAYS BE AVAILABLE OR RECOVERABLE.
NOTHING IN THESE TERMS EXCLUDES WARRANTIES OR RIGHTS THAT CANNOT LAWFULLY BE EXCLUDED.
16. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, GOWP WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES.
GOWP’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE FEES YOU PAID TO GOWP UNDER THESE TERMS DURING THE TWO MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. FOR SERVICES PROVIDED WITHOUT CHARGE, GOWP’S TOTAL AGGREGATE LIABILITY WILL NOT EXCEED US $100.
THESE LIMITATIONS APPLY REGARDLESS OF THE LEGAL THEORY OF LIABILITY, EVEN IF GOWP WAS ADVISED THAT SUCH DAMAGES WERE POSSIBLE.
THESE EXCLUSIONS AND LIMITATIONS DO NOT APPLY TO GOWP’S FRAUD, WILLFUL MISCONDUCT, GROSS NEGLIGENCE, OR LIABILITY THAT APPLICABLE LAW DOES NOT PERMIT TO BE EXCLUDED OR LIMITED.
17. Indemnification
17.1 Covered claims. You will defend GoWP and its officers, directors, and employees against third-party claims arising from:
- An allegation that Customer Content you supplied infringes another person’s intellectual property or privacy rights.
- Your unlawful use of the Services or material violation of Section 12.
- Your failure to obtain required authority to access an End Client’s website or provide its information to us.
17.2 Covered amounts. You will pay damages and reasonable costs finally awarded against those parties, or agreed in a settlement you approve, arising from those claims.
17.3 Exclusions. This obligation does not apply to the extent a claim results from GoWP’s breach of these Terms, negligence, or willful misconduct.
17.4 Defense procedure. GoWP will promptly notify you of the claim, permit you to control the defense using reasonably acceptable counsel, and provide reasonable cooperation at your expense. Delayed notice relieves your obligations only to the extent it materially prejudices the defense.
17.5 Settlement. You may not settle a claim in a manner that requires GoWP to admit fault, pay money, or undertake obligations without GoWP’s prior written consent, which will not be unreasonably withheld.
18. Copyright complaints
18.1 Copyright policy. We respect intellectual property rights and may remove or disable access to allegedly infringing material within our control. We may terminate accounts of repeat infringers in appropriate circumstances.
18.2 Copyright contact. Copyright notices should be sent to:
Brad Morrison
GoWP, LLC
425 Town Plaza Ave
Ponte Vedra, FL 32081
Email: support@gowp.com
18.3 Notice requirements. A notice should identify the copyrighted work, identify the allegedly infringing material and its location, provide your contact information, and include your physical or electronic signature. It must also include a statement of good-faith belief that the disputed use is unauthorized and a statement, under penalty of perjury, that the notice is accurate and you are the copyright owner or authorized to act for the rights holder.
18.4 Counter-notifications. If your material is removed because of a copyright notice, you may submit a counter-notification meeting the requirements of 17 U.S.C. § 512. We will process compliant notices and counter-notifications as applicable law requires and may share them with the relevant parties.
19. Changes to these Terms
19.1 Notice of changes. We may update these Terms from time to time. For material changes, we will provide at least 30 days’ advance notice by email or through the Services, except where a shorter period is reasonably necessary to comply with law or address an urgent security issue.
19.2 Effective date and acceptance. Changes apply prospectively from the stated effective date. If you disagree with a change, you may stop using the Services and cancel your subscriptions before it takes effect. Your continued use after the effective date constitutes acceptance to the extent permitted by law. Where applicable law requires affirmative consent, we will obtain it.
20. General provisions
20.1 Governing law; jurisdiction and venue. These Terms are governed by Florida law, without regard to conflict-of-law principles. Except where applicable law requires otherwise, any action arising out of or relating to these Terms or the Services must be brought exclusively in the state courts located in St. Johns County, Florida, or the United States District Court for the Middle District of Florida. Each party consents to those courts’ personal jurisdiction and waives objections based on venue or inconvenient forum. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.
20.2 Force majeure. Neither party is responsible for delay or failure caused by events beyond its reasonable control, provided it uses reasonable efforts to mitigate the effects. This does not excuse payment obligations already incurred.
20.3 Independent contractors. The parties are independent contractors. These Terms do not create a partnership, employment relationship, or joint venture.
20.4 Assignment. Neither party may assign this agreement without the other party’s written consent, except to an affiliate or in connection with a merger, reorganization, or sale of substantially all relevant assets, provided the successor assumes the obligations under this agreement.
20.5 Notices. We may send notices to your account email address or through the Services. You must keep your contact information current. Notices to GoWP should be sent to support@gowp.com or to the address in Section 20.10. Copyright notices should be directed to the contact in Section 18.2. Notices are effective upon receipt.
20.6 No waiver. Failure to enforce a provision does not waive the right to enforce it later.
20.7 Severability. If a provision is unenforceable, the remaining provisions remain in effect.
20.8 No third-party beneficiaries. These Terms do not grant enforcement rights to third parties, including End Clients, except for the parties expressly protected by Section 17.
20.9 Entire agreement. These Terms, applicable orders, and any separately executed agreements constitute the entire agreement concerning the Services and supersede prior agreements on the same subject. Amendments must be made under Section 19 or in a written agreement signed by authorized representatives of both parties. GoWP reserves all rights not expressly granted in these Terms.
20.10 Contact. Questions about these Terms may be sent to:
GoWP, LLC
425 Town Plaza Ave
Ponte Vedra, FL 32081
Email: support@gowp.com