Deliver WordPress care under your own brand.
GoWP gives agencies one platform for WordPress maintenance, AI-powered website changes, client support, and reporting. Your team manages the work from one place while the client-facing experience can carry your agency’s brand.
No minimum number of sites · Add white-label when you’re ready
Your brand
Keep your agency brand in front of the client.
Your logo, agency name, and brand color are free on every agency workspace. The white-label add-on moves the rest of the client-facing experience off the GoWP name and onto yours.
Free on every agency workspace
Branded dashboard
Use your agency logo, name, and brand color. Clients see your brand on the shared GoWP web address at no extra cost.
Your name in the app
Page titles and in-app wording use your agency name instead of ours wherever clients read it.
WordPress connector
Use a neutral or agency-branded presentation inside WordPress where supported.
With the white-label add-on, $49/mo
Custom domain
Give clients a branded login such as app.youragency.com. The SSL certificate is handled for you.
“Powered by GoWP” removed
The small GoWP mark on client dashboards disappears, so nothing points back to us.
Branded email experience
Alerts, invitations, helpdesk replies, and reports reach clients from your agency identity rather than ours.
The platform
One platform for your client care plans.
Give clients ongoing WordPress maintenance, editing, monitoring, support, and reporting without assembling separate tools or building the workflow yourself.
Make small website changes faster, or let clients submit changes within your approval workflow.
UpdatesAutomate updates with restore points and visual checks.
BackupsKeep daily off-site backups with 90 days of history.
SecurityRun daily security scans with cleanup when problems are found.
MonitoringCheck uptime every five minutes and SSL status every day.
HelpdeskGive clients a direct support channel backed by real people.
ReportsShow clients the maintenance and monitoring happening behind the scenes.
AI VisibilityGive clients a repeatable view of how their business appears in AI search.
The AI Editor
Handle small client requests faster.
Changes like business hours, phone numbers, images, prices, and short copy updates can interrupt your team’s workflow. The AI Editor lets your team make those changes quickly, or lets clients request them inside an approval process you control.
That means fewer small tickets reaching developers and faster turnaround for clients.
Portfolio
Manage every client site from one dashboard.
Each client gets access only to the sites you assign to them. Your team can see updates, backups, security, monitoring, and open issues across the full portfolio from one place.
Security alerts · 1
One site has a scan result waiting for review.
Needs attention · 3
Three sites have a check that needs a decision from you.
Updates applied overnight · 12
Every one visually checked before it went live.
Backups current · 38 of 38
Each site backed up in the last 24 hours.
Pricing
Straightforward pricing as your client portfolio grows.
Choose Pro or Business for each site. Your agency branding is free; add the flat white-label fee when you want your own domain.
Per site
Pick a plan per site, based on the level of care each client needs.
- Pro at $39/site/mo: updates, backups, security, monitoring
- Business at $99/site/mo: everything in Pro, plus hands-on help from the GoWP team
- AI edits included on every paid site
One flat agency fee
White-label
One fee for your own domain and your sending identity. Your logo, name, and brand color are already free.
- Your own domain: app.youragency.com
- “Powered by GoWP” removed
- Your identity on emails, support, and reports
Minimum
Start with a single client site or move your whole portfolio over. Change or cancel a plan on any site, any month.
- Month to month, no annual contract
- Your whole team included, no seat fees
- Mix Pro and Business across your portfolio
Agencies on GoWP
Built on more than a decade serving digital agencies.
GoWP has supported agency WordPress programs since 2014. The new platform turns that experience into a scalable product for agencies and their clients.
“My maintenance and support clients are truly passive income for me. I don’t even have to think about it. Of course, I love that I can go into the GoWP customer portal and see what’s going on when needed. But I’m able to focus on the things I’m good at and the things that I want to do. And let GoWP take care of the rest.”
Papaya Search
“With GoWP’s white-label products, my services have evolved. They’re a selling point actually. I can bring on clients knowing that I’m not just solving processes and systems, but can handle the delivery of solutions with confidence.”
Mint Virtual
FAQ
Agency questions.
Can my clients log in?
What happens if I stop paying for white-label?
Can I move sites I already manage onto this?
Do you ever contact my clients directly?
For agency owners
A community, a podcast, and a library behind the platform.
Community
The Digital Agency Owners Community: workshops, weekly calls, and direct access to peers who run agencies too.
Podcast
Agency owners share what actually worked, from pricing to hiring to selling maintenance.
Free eBooks
Practical guides on outsourcing, selling maintenance plans, case studies, and onboarding developers.
Start with one client site.
Connect a site free, add your agency branding at no cost, and pick up white-label when you’re ready.
Free to start · No credit card