Abigail Brooks Santana

You may be an absolute maverick at designing and launching sites, but imaging and design are entirely different animals. When it comes to developing an impactful brand, you owe it to yourself to bring a designer on board.

Scope creep in itself is not a bad thing, but if left uncontrolled, it has the potential to derail projects and leave your otherwise expectant clients frustrated.

With the TL;DR, you’re targeting your audience and garnering valid introductions and interest in a world where nobody seems to have time for anything. You’ll be respected and appreciated for your efforts in the end.

As infuriating or devastating as they might feel in real-time, setbacks present an invaluable opportunity to learn, grow, and yes, perhaps even change your agency’s current trajectory.

At the end of the day, there’s no “one-size-fits-all” solution. But what we do know is that there’s no magic formula. Creating something that you’re passionate about and proud of takes time, effort, a LOT of patience and persistence, and, above all, believing in what you’re building.