Joe Casabona

My high school’s motto is, “Non Vox Sed Votum.” It means, “Not words, but deeds.” The purpose is clear: don’t just talk the talk. Walk the walk. While this is a great motto for teenagers, it’s also a great motto for agencies seeking more ideal clients.

Podcasting is all the rage these days. Lots of agencies, small business owners, and freelancers are using the medium to create great content. But is it worth it for you and your clients? I think so, and here’s why. “Podcasting is the new blogging.” What started off as something Seth Godin blogged about in 2018 has become ...