GoWP connected Gary with a copywriter who’s above and beyond in every aspect.
The Whole Story:
GoWP set Gary up with his own outsourced copywriter who could assist him by coming up with timely, fresh copy as brand profiles began to flesh themselves out.
In the past, Gary had worked with copywriters that he admitted did their job, but they didn’t leave him “wowed”.
“A hundred percent of the copywriters I’ve worked with in the past have come in and have done just what the name implies—write copy”.
He says that GoWP totally changed his perspective on what a copywriter could truly be and do.
Before, At Play Creative was structured as a deliverables-based agency. Currently, Gary has switched over to a strategy-based structure, and with the help of his Dedicated Copywriter, he’s been able to phrase his offers and packages to increase his revenue.
Gary says that one of the most important and helpful things that the Dedicated Copywriter service has done for him is to provide him with a respectful soundboard and a second voice. As someone who typically works alone, a second creative voice, one that offers counterarguments and alternative solutions, has been eye-opening.
“He challenges me in a respectful way, and to me, that’s valuable. I don’t need a yes-person—I need someone who’s gonna go, ‘Wait: I hear what you’re saying, but here’s another opinion.’”
“To me, he’s more than just a writer,” Gary continues, “he’s a strategic thinker who knows how to write.”
When Gary looks to the future, he sees excellent copy as being “paramount” to his success in creating diverse company profiles with maximum impact. He sees GoWP as an instrument that can help him in his rise to the top, all while keeping it real, and keeping it fun.
Exceeding expectations with passion, enthusiasm, and skill—that’s what GoWP is here for.