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10 Ways Blogging Can Help You Grow Your Agency and Find Your Audience

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Why is blogging important for your agency?

Let’s face it. Blogging is not going away…anytime soon.

Content remains king. And this applies whether you own a small business or run an agency. In our ever-growing digital world, content marketing will always contribute significantly to the success of any organization.

Blogging is a vital aspect of any content marketing strategy. It holds a lot of potential for your agency and should be a priority if you wish to thrive.

Beyond the carefully crafted articles and captivating images, you are creating valuable content with the potential to turn prospective leads into clients.

There is a lot you can do through networking and referrals. But you’d be wrong to assume you can’t do just as much with your blog. A well-maintained blog can help you grow your agency and find your audience.

10 ways your agency can benefit from blogging

When done correctly, blogging provides so much power your agency can harness for growth. Your goal should be to pull your prospects in with valuable, engaging, and informative content that subtly showcases your products and services.

In the long run, blogging is worth it. It opens up your agency to possibilities that it may not otherwise access. Here are 10 ways blogging can benefit your agency.

1. A steady flow of website traffic

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One of the easiest ways to boost the traffic to your agency website is through blogging. A recent Hubspot survey showed that companies running blogs receive 55% more visitors than companies that don’t.

Humans are naturally curious. They want to know about products, services, trends, etc. When you publish valuable content regularly, your blog becomes like a treasure chest of ideas attracting traffic to your website.  

What does a steady flow of traffic mean for your agency?

For starters, more traffic means more prospective leads who may be interested in the products and services you offer. The more traffic you generate, the higher your chances of conversion. 

2. Quality blogging equals better quality leads

The good thing about blogging is, you can decide what topics you write about. These topics will revolve around the products and services that your agency offers.

Streamlined content generates high-quality leads—those with high chances of conversion. Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Keyword research and SEO make this a whole lot easier. Prospects are constantly browsing through search engines to find solutions. Offering valuable and relevant answers to their needs creates a connection that could lead to a sale.

3. Building and earning trust

Trust plays a role in how your audience relates to your brand. These days, having an online presence is crucial to earning the trust of your target audience.

Blogging is one of the ways to develop your agency’s online presence.

Your blog content contributes to creating your brand personality. It goes beyond showcasing your products and services. It also shows that you relate to the problems of your audience.

Through your content, you demonstrate your expertise and credibility. Consumers need to make that connection before they make a decision. In the long run, their trust translates to loyalty. Your audience becomes loyal to your brand and dependent on your content.

4. Customer engagement

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Blogging is a means to interact with your audience and keep them engaged. You can also use it to gauge the level of interest your customers have in your brand.

Your blog creates an avenue for you to share content about the product and services you offer. It also gives you the chance to start conversations about the needs of your audience. By publishing valuable content, it is easy to get your audience hooked and coming back for more. 

There are a ton of advantages to keeping your audience engaged. It impacts your overall customer experience, boosts retention, and attracts new audiences.

There are no hard and fast rules to keeping your audience engaged through your blog. You can come up with innovative ways to do it. 

5. Showcasing your strength and expertise

Blogging is an effective way to showcase your strength and expertise as an agency.

For instance, if you are an agency that offers CRM and automation services for your clients, what better way to show your skills than writing about it? You can create a wide range of topics covering CRM and automation.

Showcasing your strengths and experiences positions your agency as a solution. This is one way to boost conversions. People want to know that they are in the hands of an agency that knows what they’re doing.

6. Nurturing leads and customers

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Blogs attract both new and returning readers. The returning reader may have read a previous post and is gearing up to make a purchase. Your blog serves as a tool through which leads can gain more insight into your products or services, and can sometimes be that final nudge that gets them to convert.

You can use your blog to nurture and guide your leads until they are ready to make a purchase. 

7. Grow the demand and interest in your products or services

There are customers out there who need your products or services but don’t know it yet. 

In this case, a blog plays the role of sparking interest in your products and services. The best way to do this is to create blog articles that highlight the benefits of those products and services. 

You can showcase how your product or service gets more effective and efficient results through blogging. And it will all point back to what you are offering as an agency.

8. Influence the buying cycle of your customers

Woman making purchase on laptop with credit card in hand

To a large extent, blogs have a powerful influence on the buying circle of the average consumer. Data from a recent SEMrush study shows that 34% of buyers will make an unplanned purchase after reading quality content.

The best way to capitalize on this influence is to create purely informative and educational content devoid of pushy sales messages.

9. Increased ranking on search engines

You can improve your website’s SEO quality and overall rank through your agency’s blog. Your blog is a tool to provide valuable answers to your target audience’s queries.

And with several on-page SEO tactics at your disposal, you can optimize your blog to rank higher and reach a larger audience.

You can use your blog to meet the criteria for high-ranking content required by major search engines by publishing high-quality articles that are:

  • Expertly written
  • Authoritative
  • Trustworthy

10. Your blog can establish your agency’s position as a leader in your industry

The content featured on your blog can help establish your agency as a leader in your industry. Beyond showcasing your products and services, your blog showcases your brand in its entirety. 

It takes quite a lot of research and forward-thinking to publish quality content on your blog. By doing so, you are staying up to date with new trends in your field. 

Standing out from the saturated crowd through innovative thinking sets your agency up for growth.

Up your blogging game

Blogging has become an essential part of growing an agency and finding the right audience. The secret is to keep your blog relevant and resourceful. 

The whole aim of blogging is defeated when you publish blog content that is not creative or up to standard. Worse is ignoring your agency blog altogether. If this describes you, then you should consider outsourcing blogging services for your agency

If you wish to expand your agency through your blog, GoWP is here to help. We have a team of expert copywriters with the capacity to understand any audience and niche topic you throw at them. If you’re ready to find out how our blogging services can help you scale your business, grab a time on our calendar — we look forward to talking with you.


Jennifer Alimasunya

Jennifer Alimasunya

Jennifer is a dedicated copywriter for GoWP, a company that provides exceptional outsourced Wordpress services to help agencies grow. She lives in Lagos, Nigeria. In her spare time, she writes and records music.

You’ll be joining a community of highly-vetted digital agencies and web professionals with one common goal — growth! Learn more. 


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