We hope that you’ve gotten the picture by now about the benefits of outsourcing for your agency (and if not, here’s our ebook about growing your agency through outsourcing).
But have you ever thought about outsourcing blogging services for yourself and your clients?
You might not be so sure about the idea. Maybe this whole outsourcing experience is new to you. Or maybe you’re someone who has been eager to outsource your agency’s work to developers, but you’re hesitant towards making the leap to include blogging services.
Don’t worry — we’ve got you covered. We’ll help you see why it’s essential to invest in your blogging and to get help from someone who knows what they’re doing.
Before that, though, let’s talk about just how much of a difference an effective blog can make in your agency’s production and in the success of your clients.
Blogs: a digital agency’s not – so – secret weapon
Whether you’re an avid follower of blogs or not, blogs are here to stay, and they’ve got a big impact on your profits. Blogs are especially useful for generating leads, bringing traffic to your pages, and building confidence in your offering.
It’s all in the numbers — go to HubSpot’s annual marketing report to see for yourself.
If you don’t believe us (or you’re just feeling a bit lazy), check out some of these stats about blogs and businesses:
- Blogs are the second most widely-used form of marketing by companies, topped only by videos. (Source: HubSpot)
- Companies with blogs produce up to 67% more leads per month (Source: Infographic)
- Blogs generate up to 434% more indexed pages (Source: Infographic)
- Having a blog increases inbound links by 97%. (Source: Infographic)
And here’s the most important one: 56% percent of consumers said that they’ve made purchases from a company as a direct result of reading a blog post. That’s a big deal.
What it breaks down to is that if you make the effort to create an effective, engaging blog with routine posts, your clients have more than a 1-in-2 chance of generating sales from those who engage with it.
In those terms, you’d be crazy not to at least give blogging a try.
But, as you can imagine, all blogs and blog posts are not created equal. That’s where it might be advantageous to outsource your blogging to someone dedicated to the task.
Let’s look at 5 reasons why you should be outsourcing your blogging.
1. Dip your toes in the blogging pool.
We get it — if you’ve never used blogging before in your own agency or for your clients’ sites, it can seem like a promise that’s too good to be true. Maybe you’re not looking to take on the cost or headache of hiring and onboarding another person to your team right now. All of those factors can make a commitment to blogging seem more like a risk than a reward.
With outsourcing, you can make an honest effort of keeping up a regular blog and gauging your clients’ reception of the service, without the full-scale commitment.
Try it out, see the success, and let it go if you don’t feel like you’re getting the results you’d like. No downsizing required.
2. Give your copywriter a break!
Maybe you’ve already seen the benefits of outsourcing your copywriting to a dedicated copywriter, and you’ve seen the positive results it’s had on your time, sanity, and growth. You know that blogging could have an optimal impact if you just gave it an honest effort.
But how many tasks have you already put on your copywriter? Will adding blogging responsibilities slow the response time on the other things you need done?
Outsourcing your blogging to a dedicated blogger not only assures that your blog posts are frequent and relevant, but that your other copy stays quick and consistent as well.
3. Effective blogging: an art form.
Everybody has different strengths and weaknesses, and we’re sure you’ve discovered your own if you’re working as a freelancer or a small agency.
To be useful and profitable, blogging must be effective — it’s not enough to just slap a few words on the screen and hope for the best.
When you outsource to a blogger, you’re delegating a mission to someone who knows what works and what doesn’t — someone who doesn’t waste time testing out ideas. With your blogging outsourced, you can guarantee that you’re going in the right direction from the first step.
4. Stay on top with a quick turnaround.
Blogs, with their boundless possibilities, are not being explored to their full potential.
This could be for a variety of reasons, but it appears to begin and end primarily with a lack of time.
Amidst all of the tasks that you juggle for your clients, where does blog posting fall on your list of priorities? It’s likely that blogging doesn’t appear very close to the top, and we understand why — you’re most concerned about the presentation of your sites and your clients’ happiness, and you’ve got the right mindset.
But why not maintain your sites’ professionalism and increase the potency of your SEO at the same time? Why not prove your agency’s attention to detail and the prowess of your clients?
A lack of time or headspace could mean that when you finally get around to updating your blogs, the material that you’re posting is irrelevant, or, even worse, has already been covered dozens of times. That’s not a good look.
When you outsource blogging services, you’re ensuring that the material that’s being posted is up-to-date and topical, which are aspects that enhance your clients’ credibility and your own.
5. New elements + new services = new clients
Let’s be realistic — at the end of the day, all of the measures that we take as digital agencies are to improve margins, generate leads, and increase our clients’ satisfaction, so that they send more clients and projects along the pipeline.
A well-maintained blog is the cherry on top of an impeccable site.
By including the option of blogging services for your prospective clients, you’re demonstrating that, in addition to your other superior skills, you have your finger on the pulse of what makes a site successful.
For previous clients who are also interested, you have an avenue for renegotiating your service packages. It’s a win-win!
So, what are you waiting for?
The importance of blogs as sales and exposure tools is undeniable. And when it comes to setting you and your clients up for success, there’s nothing easier or less expensive. You owe it to yourself to increase site traffic and leads, and to increase client satisfaction through any means possible.
Give your sites, and yourself, the security of knowing that you’re doing everything in your power to make them stand out.
And while you’re running the show, put that responsibility in the hands of a capable, outsourced blogging service.
If you’d like to learn more to help you figure out if outsourcing is right for you, check out this post by Morayo Orija and this one by Emily Hunkler. They can help answer any questions or tackle any doubts you might have about outsourcing.
And if you’d like to reach out and get ideas of how we can help you with outsourcing your tasks, schedule a call with us — there’s no commitment or catch!
