There is a saying that “people hate to be sold, but they love to buy.”
The average customer wants to feel like they are in charge of their buying decisions and not coerced. Content marketing embodies this approach.
The idea behind content marketing is to sell without actually selling. You are not being pushy. You are simply helping your audience build a connection between their needs and the solutions you provide using valuable content that resonates with them.
Blogging as a tool for content marketing
There is a limit to the number of pages that your website can accommodate. Too many pages make your website hard to navigate. But with a blog on your website, there is no limit to the content you can post.
Almost everyone owns a blog these days. Well, not everyone. But quite a significant number of people own blogs. Currently, there are over 600 million blogs online.
Some use their blogs as an avenue to talk about the things that excite them. Others want to share their life experiences with their fanbase. And then, there is you, a business owner with products and services to offer to a starving audience. For you, a blog is a marketing tool that holds potential for business growth.
For businesses, blogging goes beyond carefully crafted words and catchy images. Your blog gives you a unique opportunity to showcase your products, services, and expertise. It has a way of complementing your advertising to build brand awareness and attract the right audience.
Content is the new currency. If you play your cards right, you’ll have people flooding your website through your blog, and before long, you’ll be turning that traffic into sales.
Why you should pay more attention to your blog as a marketing tool
Have you ever read through a piece of blog content that was so informative that you didn’t even notice the soft sell tactic? In the end, you gain so much value and wouldn’t mind paying for the product or service. You are not alone. In a recent survey, 56% of the respondents surveyed agreed to have bought something from a company after reading a blog post.
With that said, outlined below are five reasons why you should pay more attention to your blog and use it as a tool for marketing your products and services.
1. It helps drive traffic to your website.
It is a known fact that effective marketing thrives on traffic. If you are not generating new traffic, chances are your website will grow stale. Paid traffic has its place in your business, and so does organic traffic. But to attract organic traffic to your website, you need to give your audience a reason to stop by. And this is what a blog does for you.
Blogging gives you a unique opportunity to optimize your website for visibility on search engines. Your target audience may not visit the other pages on your website as often as they do your blog. And the reason is simple. Humans are naturally curious and want to learn more about things that interest them. They look to blogs to find answers—60% of internet users read blogs.
The more blog posts you publish, the more your website is visible on the search engines. Moreso when you implement SEO strategies that move your website up the ranks on the search engine results page (SERP).
2. It helps convert traffic into leads.
Traffic generation is a means to an end, and in the case of businesses, the end goal is to convert traffic to leads and, ultimately, into paying customers. A marketing-focused blog is a key player in driving conversions. Remember the soft sell tactic we talked about earlier? That’s how you get it done.
Not every blog visitor wants to buy a product or subscribe to a service. There will be those simply looking to satisfy their curiosity about a topic. But who says a well-thought-out nurturing process cannot spark their interest in your offering?
There are several ways to convert your blog visitors to leads. For instance, you can insert lead magnets, call-to-actions, or newsletter signup forms at the closing part of specific blog articles. The essence of these content assets is to give your visitors reasons to exchange their contact information with you. Access to their information automatically enters them into your sales funnel, where you can gradually nurture them through the various phases of your funnel.
3. Build Trust with Your Audience
People are generally more comfortable interacting with businesses and brands they can trust. If you show your audience that you are a trustworthy brand, you’ll increase their chances of converting into paying customers.
As with every other relationship, the process of building trust takes time and intentionality.
Your blog can be a useful tool for building trust with your audience. Statistics show that 81% of US customers trust the information dished out on blogs. The more you provide rich and relevant content, the more your audience warms up to your brand. It gives people a reason to connect with you. But to do this effectively, you should create a plan to put out valuable content consistently.
4. Establish your expertise
It is safe to say that your blog is also your online CV or portfolio if you would. Do you want to show your audience that you know your stuff well enough for them to patronize you? Then become intentional about building your reputation as an authority in your niche. An easy way to do that is to author blog posts on the topics you are an expert in.
Is blogging that simple?
Writing about your trip to Rome on your personal blog is quite different from writing a blog post to market your products and services. The approach used for the former is a bit straightforward. There are no hard and fast rules. It’s like having an online space where you express yourself and thoughts about the things that interest you.
No doubt there are similarities between a personal blog and a marketing-focused blog. However, the rules are somewhat different.
Using your blog as a digital marketing tool goes beyond the details communicated in words. A lot of work goes on in the background, like market research, SEO and keyword research, project management, link building, et cetera. The aim? To make the content more streamlined and specialized to drive traffic and conversion.
Doing this will require you to employ the combination of the right marketing strategies while offering your audience value through your content.
Take the work off your hands.
Running a company or agency alongside a blog can be time-consuming and overwhelming. It takes a ton of work to create fresh and compelling content consistently. Content marketing is certainly not something to be left to chance. Good thing some companies offer blogging services to lighten the load.
A good blogging service takes the work off your hands, letting you focus on other aspects of your business.
Agencies that offer blog writing services take the time to vet and hire writing professionals skilled in both the art and science of writing well-crafted blog articles to attract the right crowd.
Blogging services cover the following aspects of your business blog:
- Research for blog topics.
- Market and target audience research.
- Keyword research and search engine optimization.
- Link and authority building.
- Quality content writing.
One of the plus sides of hiring a blogging service is consistency with your content marketing strategy. You’ll have professional blog writers on standby to create content on schedule and ensure your blog stays fresh. And as you by now already know, a consistently updated blog gives room for increased traffic, sales, and conversions.
If you are going to stay on top of your business and content game simultaneously, hiring one of the best blogging services is your best bet.
Making the most of your content marketing
Blogging takes content marketing to a whole new level. And even though there are rules, you call the shots. With the right help, you can consistently create content that drives your audience to make decisions that profit your business. Also, you’ll be building a bond with your audience that steers their trust in your brand.
At GoWP, we run a dedicated blogging service to help businesses and brands(like you) meet the demands for engaging content to drive traffic, engagement, and conversions. We have skilled and dedicated copywriters capable of understanding any audience and niche topic you can throw at them.
It’s time to put your blog on autopilot with GoWP!