Having a valuable product or service that solves a problem is great. But that alone won’t keep your business going. Business growth requires a steady influx of clients.
Clients are the lifeblood of your business. As far as business success is concerned, customer retention is vital. However, without a plan for customer acquisition, there will hardly be any clients to retain, and your business is more likely to grow stale. Both customer acquisition and retention are necessary for any business to thrive.
Your ideal clients are out there. You just need to know where to look and how to attract them.
Who is your ideal client?
Before you get all pumped about leveling up your clients, you must be clear on who your ideal client is.
Your ideal client is someone whose problem can be solved by your products or services. It is crucial to understand that leveling your clients goes beyond sales and conversions. Your goal should be to offer value in a way that solves their problems.
Here are some common questions that can help you define your ideal client:
- Who are they, and what do they do?
- Where do they hang out?
- What are their pain points and most pressing needs?
- How will your product or service solve their problems and meet their needs?
The answers to these questions will go a long way to paint a picture of who your ideal client is.
How to level up your clients
Leveling up your clientele will require some effort, patience, and commitment. In the end, the outcome will be worth it. Here are some proven strategies for attracting new customers.
1. Leverage Facebook groups
Facebook groups serve as a tool for engaging existing customers and as a marketplace for attracting new ones. With over 1.8 billion people using Facebook groups every month, business owners cannot miss the opportunity to leverage these groups to their advantage.
Your ideal clients most likely hang out in several Facebook groups. These groups present you with marketing opportunities to showcase your brand and build a community of people who share similar interests. Their interests will revolve around the problems that your products and services solve.
Through your engagement on Facebook groups, you can increase your organic reach. The Facebook algorithm is set up to prioritize groups with active engagement. The more interaction in your group, the more Facebook pushes your group in front of your target audience.
There are two ways you can leverage Facebook groups to level up your clients.
Start and grow a Facebook group for your business.
Starting and growing a Facebook group for your business is a powerful tool for generating leads. Facebook Groups take time to grow, but the ROI can be rewarding. The secret is to create fresh and valuable content that your members can’t find elsewhere. By doing this, you are positioning your brand as an expert in your niche and attracting the right people.
Join an already existing group
If you look, you’ll find at least one Facebook group that matches your company’s niche, as well as that of your ideal client. Joining shared interest groups provides you with opportunities to reach new clients who need your product or services.
2. Ask for referrals
Referrals are another excellent way to get new clients for your business.
Humans are wired to trust the recommendation of a satisfied client— sometimes above what a brand says about itself. According to a report by Nielsen, 92% of consumers trust recommendations from family and friends above other forms of advertising.
Your existing customers can be instrumental in generating new leads. This is where a customer referral program comes in. Through this program, your current clients can refer people who will benefit from your product or service. These leads are both qualified and assured of the reputation of your brand.
3. Offline networking
Social networking has indeed taken the lead ahead of traditional offline networking. However, the latter still has its place as far as generating new leads is concerned.
Traditional offline networking provides you with marketing opportunities to win new customers–more so when you do it intending to provide value rather than make a sale.
Your first point of call will be networking events and all the other places where your ideal clients hang out.
4. Make the most of your reviews
Online reviews are very good at driving sales and conversions. In a recent survey, 98% of consumers agreed that online reviews played a role in influencing their buying decisions. It’s called social proof.
Prospective clients have a higher chance of converting into paying clients when they first see others raving about it. Big brands like Amazon, WordPress, and other companies understand the power of social proof. This is why they always include a featured section on their website for reviews.
You can make the most of reviews by adding them to your website or social media pages.
5. Create blog content that attracts your ideal client.
It is beneficial for businesses and brands to have blogs on their websites. A blog gives you a chance to share content that showcases your company’s strengths.
What makes this even better is that you get to decide what topics you write about. But try to stay focused–you don’t want your blog to lack focus and cover every little thing. Your best bet will be going for topics that revolve around the products and services you offer.
By showcasing your strengths and expertise through blogging, you generate high-quality leads—those with high chances of conversion. Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.
Your prospective clients are constantly typing queries into search engines to find solutions. Keyword research and SEO put you one step ahead by anticipating these queries. Offering valuable and relevant answers to their search queries creates a connection that could lead to a conversion.
Put in the work
Every successful marketing campaign is a perfect blend of client acquisition and client retention. Both require patience and consistency to see notable results.
Leveling up your client base involves innovative thinking and implementing out-of-the-box ideas. But also, you must put in the work to deliver high-value services and content that solves your customer’s needs. The kind that sparks loyalty in both your new and existing clients.