Niching down is a bit like content. Everyone preaches about why we should do it. Yet when it comes to ourselves, we have a problem where we’re biased to our own reasons as to why we can’t do it.
Jennifer Alimasunya
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Jennifer Alimasunya
A phrase that is used ever so often by online marketers, and in fact, has proven to be true over the years. It shows a correlation between email lists and the profitability of any online marketing venture.
Jennifer Alimasunya
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Long long ago (long before the French revolution of 1979), restaurants only served dishes selected by the chef. I can imagine how frustrating it must have been. You walk into a restaurant craving a particular meal, only to have your hopes shattered because the chef decided to serve som
Jennifer Alimasunya
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Having a valuable product or service that solves a problem is great. But that alone won’t keep your business going. Business growth requires a steady influx of clients.
Jennifer Alimasunya
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You may have felt it at some point- the need to get things done without help from anybody. You can feel the workload literally weighing your agency down, but you are resolved. Many people like you would rather do things by themselves even though it takes them much longer. Sadly, this has a way of terribly minimizing your potential for growth and expansion.
Jennifer Alimasunya
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The emails you send to your signups are either being tossed in a bin or consumed for the value that they provide. Value is the secret that keeps your leads moving down your funnel.
Jennifer Alimasunya
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It is true that outsourcing comes with its own fears. But once you see its value for growth and release those fears, you are faced with a whole new challenge. One that if not handled with tact might affect the smooth running of your business. It’s called onboarding.
Jennifer Alimasunya
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Phew! Finally, you have moved past your outsourcing fears and hired a remote team. Now you are eager to immediately get all hands on deck. After all, you hired the best in the field and they should be able to jump straight into work.
Stop for a second. You might just be on the verge of making a huge mistake.
Jennifer Alimasunya
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As rewarding as it can be to hire outsourced team members, getting them set up in your agency can be tricky. For starters, even though their contract is for a limited time, you can not qualify and treat them as temps.
Jennifer Alimasunya
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It can be challenging to get to a point in your business where sales are static or on a gradual decline. Chances are, there may be some loopholes in your lead generation system.
Jennifer Alimasunya
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